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Yogaia makes minutes matter on the Wexer platform


“We all need both activity and recovery in our days to flourish mentally and physically and be able to enjoy life to its fullest.” So says Kaisa Soininen, sports psychologist and COO of Yogaia, Wexer’s newest content partner.

“At Yogaia, we therefore go beyond yoga and fitness. Our vision is to inspire and guide every body and mind to build wellbeing and self-care into every day, and we offer simple tools and guided online classes to show you how.”

Founded in Finland in 2013, Yogaia was the brainchild of CEO Mikko Petäjä, who realised he was getting stressed by having rush to a studio for yoga class while also juggling a busy work and personal life. He searched for an online alternative that would offer the in-studio experience, but at the time was unable to find one. So he founded one.

The result is a studio that comes to you, on-demand, 24/7, to put wellbeing at your fingertips. Offering all the guided classes your body and mind need – fitness, yoga and mental practice – there are also tried and tested self-care tools that guarantee ‘aha’ moments and that make minutes matter.

And it’s all now available on the Wexer platform.

“We are thrilled to work with Wexer, whose platform provides an amazing opportunity to reach so many people who are interested in wellbeing,” confirms Petäjä.

Go small, feel better

Yogaia believes people often underestimate how much they can improve their wellbeing in five to 10 minutes, meaning they tend to do nothing if they don’t have a longer period of time available.

Its 10 Minutes or Less class collection addresses exactly this issue, proving that minutes do matter when a class is well-designed. Bringing together a selection of all-time favourites, there are options here whether you want to break a sweat or just gently refresh your mind and body. Across all classes, Yogaia’s expert instructors pack a huge amount of goodness into a short amount of time – all without the class feeling rushed.

“If you could feel better in minutes, would you click ‘play’ and follow along?” asks Soininen. “Because with Yogaia, that’s all it takes. It’s why we talk about Yogaia as ‘the smallest thing you can do to feel better today’.”

Another great collection available now on Wexer is Relax and Restore, where classes have been designed to recharge our batteries, balancing out active lifestyles with dedicated time for relaxation and the restoration of mind and body. Most classes involve soothing, mindful movement, but there are also deep relaxation classes and mindfulness sessions.


Try our favourites!

With new live and on-demand classes streamed daily from Yogaia’s studios in London, Los Angeles and Finland – catering for three levels, from beginner to advanced – there’s always a fresh new workout to enjoy. Some of our favourites include…

Deep Relaxation – Yoga Nidra

Deep relaxation practice is gaining more and more popularity as a way to soothe the mind and restore the body.

This simple yet effective meditation practice is instructor-guided, meaning no previous experience is required. Practised while laying down in a comfortable position, the idea is to enter a state of complete physical and mental relaxation by reaching a stage where you’re physiologically asleep but still maintaining internal and external awareness.

Benefits include lower stress levels, improved sleep quality, reduced cognitive and physiological symptoms of anxiety, and improved self-regulation – clarity of thought, control over anger, self-confidence and so on.

Refresh & Reset In 5

This simple mindful movement class always delivers what it promises. It’s the perfect pick-me-up to do in the morning – or, indeed, at any time of day when you need some refreshment for the mind and body!


Find out more about Yogaia and Wexer’s other fantastic global content partners at info@wexer.com




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