All the world’s a stage, And all the men and women merely players: They have their exits and their entrances; And one man in his time plays many parts (William Shakespeare, As you like it).
Professional social network site LinkedIn has conducted a survey to analyse buzzwords in user profiles. It seems that almost everybody on LinkedIn is creative and effective. These are, however, meaningless statements as creativity and effectiveness are not fixed states but variables on a sliding scale.
The use of meaningless buzzwords is pandemic across the globe, although there are regional differences. Professionals from countries with a high level of individualism1. prefer to be creative, i.e. have individual and original ideas. While in Spain, a country with a high tendency towards uncertainty avoidance, prefer to be perceived as ‘managerial’. Most Italians are problem solvers, which is not surprising given the economic situation in this country.
Deception and perception management is very common in society and an integral part of being human. Our self is not an innate property of the person, it is carefully constructed. Sociologist Erving Goffman uses a theatrical metaphor, inspired by Shakespeare’s lines opening this post. We use scripts, buy props and create backdrops for the roles we lay in society.
Professional life is, however, a special case as the selves we create in the workplace are mostly very different from that which we are in personal life. Goffman once wrote that executives generally are:2.
Notes“… blinding themselves and others to the fact that they hold their jobs partly because they look like executives, not because they can work like executives.”



One evening at the dining table:
At Hypotheticorp we have written regularly about humbug in management books. Many theories about management, marketing or strategy are expressed in
Every manager would love to have a wand and make things happen magically. Although this vision is only a dream, managers do have a lot in common with magicians. Both the manager and the magician aim to create a world different from the one we know. Both the manager and the magician construct a new reality – the magician using the stage and the manager using the workplace. Another similarity is that many magicians carved out a market in the corporate sector by providing entertainment at Christmas parties and similar occasions. But the similarities don’t stop here.
Selecting new people or can be a stressful experience. Many organisations maintain extensive procedures to try to find the right person for the right job or even hire specialised