All the world’s a stage, And all the men and women merely players: They have their exits and their entrances; And one man in his time plays many parts (William Shakespeare, As you like it).
Professional social network site LinkedIn has conducted a survey to analyse buzzwords in user profiles. It seems that almost everybody on LinkedIn is creative and effective. These are, however, meaningless statements as creativity and effectiveness are not fixed states but variables on a sliding scale.
The use of meaningless buzzwords is pandemic across the globe, although there are regional differences. Professionals from countries with a high level of individualism1. prefer to be creative, i.e. have individual and original ideas. While in Spain, a country with a high tendency towards uncertainty avoidance, prefer to be perceived as ‘managerial’. Most Italians are problem solvers, which is not surprising given the economic situation in this country.
Deception and perception management is very common in society and an integral part of being human. Our self is not an innate property of the person, it is carefully constructed. Sociologist Erving Goffman uses a theatrical metaphor, inspired by Shakespeare’s lines opening this post. We use scripts, buy props and create backdrops for the roles we lay in society.
Professional life is, however, a special case as the selves we create in the workplace are mostly very different from that which we are in personal life. Goffman once wrote that executives generally are:2.
Notes“… blinding themselves and others to the fact that they hold their jobs partly because they look like executives, not because they can work like executives.”





Matt was nervous. Most people are under the circumstances. Matt sat in front of the